SearchCap: Local SEO, Link Building & Negative Keywords

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Local SEO, Link Building & Negative Keywords appeared first on Search Engine Land.

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How I Saved $1M Using Negative Keyword Lists

Is it worth it to use negative keyword lists? Columnist Carrie Albright shares her thoughts, plus an example that saved one client big-time. The post How I Saved $1M Using Negative Keyword Lists appeared first on Search Engine Land.

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Know Thy Enemy: Local SEO & The Art of War

What lessons from military strategy can be applied to local search marketing? Columnist Marcus Miller explores. The post Know Thy Enemy: Local SEO & The Art of War appeared first on Search Engine Land.

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Search In Pics: Google Heineken, Panda Plate & SMX At B.B. Kings

In this week’s Search In Pictures, here are the latest images culled from the Web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google Yoga: Source: Google+ SMX at B.B. King Blues Club: Source: Twitter...

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How Enterprises Should Approach Link Building

Contributor Bill Hunt recaps a session from SMX East in which Joe Oliver and Cody Cahill from Page One Power explain the different strategies required for success in enterprise-level link building. The post How Enterprises Should Approach Link Building appeared first on Search Engine Land.

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SearchCap: Google On Penguin & Panda, Authorship Lives & Apple Searches

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google On Penguin & Panda, Authorship Lives & Apple Searches appeared first on Search Engine Land.

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Google Panda 4.2 Is Still Rolling Out

Google has confirmed that the Panda 4.2 update that started rolling out 2.5 months ago is still rolling out. The post Google Panda 4.2 Is Still Rolling Out appeared first on Search Engine Land.

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