Fourth of July Google doodle brings Old Glory’s stars to life to enjoy the holiday

Google has replaced its usual logo with an illustration of the American flag stars making a day of it - grilling, flying kites and eating ice cream. The post Fourth of July Google doodle brings Old Glory’s stars to life to enjoy the holiday appeared first on Search Engine Land.

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Bing gets smart: adds trivia, quizzes & polls

Replacing the "hotspots" previously listed atop the image of the day is a graduation cap icon that leads to a three-question quiz. The post Bing gets smart: adds trivia, quizzes & polls appeared first on Search Engine Land.

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SearchCap: Machine learning, content marketing & search rankings

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Machine learning, content marketing & search rankings appeared first on Search Engine Land.

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Machine learning for large-scale SEM accounts

Can machine learning be applied to your PPC accounts to make them more efficient? Columnist David Fothergill describes how he utilized machine learning to find new keywords for his campaigns. The post Machine learning for large-scale SEM accounts appeared first on Search Engine Land.

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Help! I just launched a new website and my search rankings tanked!

Inadvertently ruining your newly redesigned website’s SEO can be a nightmare. Columnist Will Scott explains four mistakes you must avoid before you launch. The post Help! I just launched a new website and my search rankings tanked! appeared first on Search Engine Land.

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How to maintain content marketing focus in long-running SEO programs

Columnist Derek Edmond describes his company's method for keeping SEO and content marketing teams performing at a high level for the duration of an ambitious campaign. The post How to maintain content marketing focus in long-running SEO programs appeared first on Search Engine Land.

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Search in Pics: Android Nougat statue, John Jerry in self driving car & a Google chandelier

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Android Nougat statue: Source: Google+ Gary Illyes gives Zineb a platypus...

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