AMP pages no longer need structured data to be valid in Google Search Console

Google has downgraded the structured data issues from errors to information notes in the AMP error reports. The post AMP pages no longer need structured data to be valid in Google Search Console appeared first on Search Engine Land.

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SearchCap: Google AMP in search, Search Analytics semantics & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google AMP in search, Search Analytics semantics & more appeared first on Search Engine Land.

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AMP breaks out of news into the main Google search results

The company says that AMP pages will not receive a rankings boost. The post AMP breaks out of news into the main Google search results appeared first on Search Engine Land.

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Link profile analysis: How to prevent penalties by being proactive

Columnist Brian Harnish tackles how to analyze links from a Google Webmaster Guidelines perspective, and how to make sure that your client's linking activities don't cause them to lose everything they have gained. The post Link profile analysis: How to prevent penalties by being proactive appeared...

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Link prospecting tips and tricks

Link building is an art that many, including columnist Andrew Dennis, have learned through trial and error. Today, he shares some of what he's learned about how to identify and obtain better links. The post Link prospecting tips and tricks appeared first on Search Engine Land.

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New Google help document defines Search Analytics impressions, position and clicks

No more arguing about what Google means by positions in the Google Search Analytics report. Google has defined the multitude of metrics and cases in a help document. The post New Google help document defines Search Analytics impressions, position and clicks appeared first on Search Engine Land.

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SearchCap: Bing & Google Olympics, Yahoo tests & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Bing & Google Olympics, Yahoo tests & more appeared first on Search Engine Land.

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