Google says it has reduced fake Google Maps listings by 70% since 2015

Company cites machine learning and new business verification techniques as main reasons for the decline. The post Google says it has reduced fake Google Maps listings by 70% since 2015 appeared first on Search Engine Land.

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What the data tells us about the death of exact match and its impact

Following Google's recent changes to exact match in AdWords, many search marketers were concerned about the impact on their accounts. Now that it's been a couple weeks, columnist Aaron Levy digs through his client data to see whether advertisers' fears have come to pass. The post What the data...

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Google hopeful the mobile-first index will launch by year’s end

But Gary Illyes says it might not go live until 2018. The post Google hopeful the mobile-first index will launch by year’s end appeared first on Search Engine Land.

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SearchCap: Bing chatbot, PageRank sculpting & RankBrain

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Bing chatbot, PageRank sculpting & RankBrain appeared first on Search Engine Land.

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Why the future is all about PASO — personal assistant search optimization

Have you started considering voice search in your SEO strategy? Columnist John Lincoln explains why this should be top of mind for forward-thinking search marketers. The post Why the future is all about PASO — personal assistant search optimization appeared first on Search Engine Land.

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In the age of RankBrain, these foundational SEO issues still matter

Search engine technology has evolved, algorithms have become more advanced, and SEO tactics and strategies have changed in response. But columnist Nate Dame believes fundamentals will still move the needle. The post In the age of RankBrain, these foundational SEO issues still matter appeared...

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Contributor, beware of PageRank-hoarding publishers

So you've found a great site to contribute content to -- or have you? Columnist Stephan Spencer provides advice for how to evaluate potential publishers for SEO benefits. The post Contributor, beware of PageRank-hoarding publishers appeared first on Search Engine Land.

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