Google releases a variety of Accelerated Mobile Pages Project (AMP) updates: scrolling animations, video analytics, fluid ad support

The scope and feature list of the open-source project continue to expand. The post Google releases a variety of Accelerated Mobile Pages Project (AMP) updates: scrolling animations, video analytics, fluid ad support appeared first on Search Engine Land.

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Word association: Here’s a script for analyzing the phrases that associate with your terms

Ever spent hours and days trawling through an AdWords account in an effort to unearth actionable insights? Columnist Daniel Gilbert shares a script that will give you a shortcut to potentially useful key phrases. The post Word association: Here’s a script for analyzing the phrases that associate...

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14 ways to get smarter with your content and SEO

Contributor Jim Yu uses the SMART framework to prescribe a formula for SEO and content marketing success. The post 14 ways to get smarter with your content and SEO appeared first on Search Engine Land.

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SearchCap: Google’s new flexible sampling, paywall schema & HTTPS migrations

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google’s new flexible sampling, paywall schema & HTTPS migrations appeared first on Search Engine Land.

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Moving to HTTPS? Don’t miss this unique opportunity!

Google recently announced that forms on web pages over HTTP will be marked as 'not secure' in Chrome starting this month. Columnist Fili Wiese believes this presents a good opportunity to make the switch to HTTPS -- and that webmasters can take advantage of this switch to implement other SEO...

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Google adds structured data for subscription & paywalled content for new flexible sampling program

Excited for the new flexible sampling program for Google web search and Google News? Well, make sure you don't get in trouble for cloaking by using this new structured data. The post Google adds structured data for subscription & paywalled content for new flexible sampling program appeared...

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Google: First Click Free is over, being replaced by ‘flexible sampling’

Google is rolling out a suite of tools to help news publishers drive more subscription revenue. The post Google: First Click Free is over, being replaced by ‘flexible sampling’ appeared first on Search Engine Land.

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