Holiday Retail Search Strategies 2017: What worked, what didn’t

Join our experts as we explore how search marketing strategies fared in the 2017 holiday season. We’ll share results of a year-end survey that reveals how marketers adjusted their search strategies in 2017 and take a look at overall results of the shopping season to see if those efforts paid off....

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Holiday shoppers increasingly turned to Google Maps in the countdown to Christmas Day

Columnist Andy Taylor from Merkle shares data on how consumers engaged with Maps and Local Inventory Ads over the holiday shopping period. The post Holiday shoppers increasingly turned to Google Maps in the countdown to Christmas Day appeared first on Search Engine Land.

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Search marketing to enjoy ‘late-stage renaissance,’ according to analyst firm

Privacy, brand safety and other factors will make paid search even more attractive to marketers going forward, according to Forrester Research. The post Search marketing to enjoy ‘late-stage renaissance,’ according to analyst firm appeared first on Search Engine Land.

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Google My Business dashboard showing video upload section for some business owners

Some business owners can now upload videos to their local listings in their Google My Business photos section. The post Google My Business dashboard showing video upload section for some business owners appeared first on Search Engine Land.

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Report: Google exploring sale of Zagat reviews

Might there be an Act 3 for the venerable restaurant guide? The post Report: Google exploring sale of Zagat reviews appeared first on Search Engine Land.

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SearchCap: Privacy & local search

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Privacy & local search appeared first on Search Engine Land.

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How much will privacy regulation disrupt the local search market in 2018?

Columnist Wesley Young covers a growing storm of events that are likely to culminate in substantial regulatory change and analyzes the impact that can have on the local search industry. The post How much will privacy regulation disrupt the local search market in 2018? appeared first on Search...

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