Technology

Monday, 4 June 2018

Mobile SERP survival: Technical SEO checklist

A responsive website is not enough to survive in the mobile-first indexing era, says contributor Barry Adams. Here’s a list of technical SEO and general optimization aspects you need to be aware of and fix on your site if necessary.

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via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2LkVeJz

Google Posts testing different design and functional treatments in the search results

Have you seen a new look for Google Posts in Google search results? Well, you are not alone.

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via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2HirY3D

Google doodle honors long distance runner Tom Longboat

On Tom Longboat’s 131st birthday, Google honors his life and achievements with an animated Doodle in the United States and Canada.

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via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2HjoSMM

Friday, 1 June 2018

7 personalization strategies to convert more callers to customers

In today’s mobile world, the customer experience when someone calls must be as frictionless, relevant and personalized as the online experience.

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via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2J9QZjs

What do Google and a toddler have in common? Both need to learn good listening skills.

Contributor and patent explorer Dave Davies reviews a recently-presented paper that suggests Google is grouping entities and using their relationships to listen for better answers to multipart questions.

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