The anatomy of an SEO robocall scheme

With a lot of believable lies behind multiple companies, it becomes clear why it’s so difficult to hold these businesses accountable. Here’s a step-by-step look at what happened during my robocall.

Please visit Search Engine Land for the full article.

via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2VlRddr

Who’s speaking at SMX Advanced?

Check out the lineup of incredibly smart search marketers coming to speak at SMX Advanced, June 3-5 in Seattle!

Please visit Search Engine Land for the full article.

via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2FSNMW1

Local-Services ads appearing in Google Home voice results

The company is not yet disclosing the fact that some of the results are ads.

Please visit Search Engine Land for the full article.

via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2uEXvc3

How to conduct a content migration audit

Here’s how to determine exactly what content needs to be migrated and what can be safely retired with little to no impact.

Please visit Search Engine Land for the full article.

via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2HTB4Zt

What the numbers tell us about the current voice search opportunity

Since we can’t segment voice from typed interactions in performance reports easily, it’s helpful optimization for voice search overlaps with traditional search.

Please visit Search Engine Land for the full article.

via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2OEEbVu

Google Ads API v1_1 out: Update client libraries for new features

The latest version incorporates new features for ads, conversions, reporting as well as Hotel Ads, App campaigns and more.

Please visit Search Engine Land for the full article.

via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2UmBiy6

Build Brand Authenticity Using Customer Generated Content

Live Webinar: Tuesday, April 9, at 1:00 PM ET (10:00 AM PT)

Please visit Search Engine Land for the full article.

via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2CJ9xFJ