Google expands App campaigns search inventory on iOS browsers

Conversions won’t be available via third-party tools.

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Why it’s worth targeting keywords with no-to-low monthly search volume

Are low volume keywords a waste of time? Here’s why you may want to target under 100 volume keywords to generate targeted traffic and more leads for your website.

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Google taking Ads API back to beta over performance issues

The company tells developers to use the AdWords API until problems are remedied.

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How one in-house team is taking on industry incumbents

A look at HomeToGo’s Search Engine Land Award-winning initiative to gain media coverage and increase organic visibility.

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Google to stop supporting noindex directive in robots.txt

Changes are coming to how Google understands some of the unsupported directives in your robots.txt file.

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Google posts draft to formalize Robots Exclusion Protocol Specification

Google open sources its robots.txt parser as part of this announcement.

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Lessons from a search marketer of the year

Felicia Delveccio, a Search Engine Land search marketer of the year, lead an 18-month realignment of her client’s multiple programs and says trust and perseverance have been key to her success.

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