Technology

Friday, 4 October 2019

Offense or defense: The secrets to bidding on brand terms on Amazon Advertising

Testing strategies to capture shoppers’ attention on a crowded shopping channel can have benefits beyond increasing paid conversions – it can boost organic sales as well.

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via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2AHjGSf

A eulogy for Mapquest

Once the dominant mapping site, the decline of Mapquest is a story of disruptive competition and corporate complacency.

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via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/31YAkbG

Thursday, 3 October 2019

Gift-giving shopping behavior from religious holidays to relationships and beyond

New research analyzes data and trends from last year’s holiday season to bring you key insights to help you optimize your campaigns.

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Please Take Our 3-minute Martech Upgrade Survey

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via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2ImESkq

Multiple H1s won’t get in the way of your SEO, Google says

Google still uses semantic headings to understand the context of different parts of your pages, though.

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via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2LIqYv1

Google’s new take on Shopping goes live in U.S.

The new Google Shopping offers personalized recommendations. “Buy on Google” is featured prominently as the company responds to Amazon.

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