Let’s kill the hourly rate: We are leaving money on the table

Creating a win-win partnership for agencies and clients depends on the understanding that marketing is an investment center, not a cost center.

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Pro Tip: Don’t add new services reactively

SMX East speaker Karl Sakas explains what you should do when a client requests a service your agency doesn’t offer.

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Search Marketing Expo is next week. Will I see you there?

Join us November 13-14 in NYC for a firehose of search marketing content and unparalleled training with the pros!

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Uber Eats readies ad sales for restaurants

Could it become a rival to Google and Yelp over time?

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Video: Aja Frost of Hubspot on the power of content structure in search rankings

Want to learn more about the power of content in SEO? Watch this interview.

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via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/36EbMHL

Soapbox: Why I’m so glad Google ended our relationship with Average Position

It was not a reliable indicator of how well ads were positioned and even more important, we shouldn’t rely on a single metric to make decisions anyway.

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via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2NKTuMC

Senate bill seeks to compel tech giants to offer ‘unfiltered’ versions of their content

The ‘Filter Bubble Transparency Act’ would apply to websites and mobile apps.

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via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2Nk06SZ