Pro Tip: Here’s why content audits are so important

Content management is never a one-and-done process so a revitalization plan is simply good SEO strategy.

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Filter, sort, bulk manage product groups in Microsoft Shopping soon

Scripts are also coming to Shopping campaigns in Microsoft Advertising.

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Video: Jennifer Van Iderstyne on agency types & multimedia SEO

We also talked about content creation and working with web site misalignments for the benefit of SEO.

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How to get client buy-in to try new PPC tactics

Walk into your conversation with a clear plan including budget, testing timeline and KPIs along with case studies and competitor information when possible.

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Amazon’s booming ad business grew by 40% in 2019

With plenty of runway ahead, Amazon quarterly ad revenues surpassed $4 billion for the first time in the fourth quarter.

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Google Search Console fixed a bug with Google Tag Manager verification

Check to see if your properties are still verified in Google Search Console.

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Meta descriptions and branding have the most influence on search clickthrough, survey finds

The majority of participants also agreed that rich results improve Google search.

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