Technology

Wednesday, 8 July 2020

Google Images adds more facts about images with the Knowledge Graph

If you notice more traffic to your site from Google Image Search, this may be why.

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via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2ZOrZYu

How to evaluate content quality with BERT

Using a code-free deep learning toolkit model to review grammar in your posts and could be used as one of several proxies for content quality.

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via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2VY1Bdw

How to create new Google Shopping insight reports in Data Studio

Identify under-performing products faster, see what’s popular in your industry and get more out of PPC reporting.

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via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/38EX3h7

Tuesday, 7 July 2020

Cooler Screens is trying to solve digital advertising’s ‘last-mile’ problem

The company offers unique in-store digital merchandising at the point of sale.

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via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/38yV3XM

Is it time for Google Scotland?

Google has search results specific to 179 countries but some improvements are needed to be regionally relevant.

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via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2Z77k2J

How to set up a simple Google Ads testing framework for continual campaign optimization

Regular PPC ad testing is easier than you may think — and can come with big rewards and set you apart from your competitors

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