Thursday, 3 December 2020

Google December 2020 Core Update rolling out

After seven months, Google has just released a new core update – the December 2020 core update.

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Wednesday, 2 December 2020

Google: Page experience signals for ranking apply only to mobile

A new FAQ page answers questions about ranking, various site architectures, AMP and more.

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Google expands local business message & map query analytics

Consumers will be able to message with businesses in more ways and businesses will be able to see more local insights.

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Google’s new holiday gift guide is built to send users to Google Shopping results

The new microsite may help marketers get more exposure for their organic Google Shopping listings.

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Tuesday, 1 December 2020

Google adds more discovery to Google Maps with ‘community feed’

The new feed offers more opportunities for local business exposure.

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Google Discovery ads can now use your 4:5 social image assets

Discovery campaigns can also be paired with lead form extensions.

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via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/3fUbKR6

Adthena launches granular local search insights solution

Local View offers brands and advertisers local search trend and market share data to inform bidding, targeting, ad copy and more.

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via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2Jq7o8v