The real-world impact of keyword stuffing in Google My Business

Many businesses are rebranding completely to skirt Google’s guidelines. But when everyone does it, it becomes a branding nightmare.

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Google search rankings algorithm check-in; Friday’s daily brief

Local Service Ads Google bug, speeding up images and the value of our old internet companies.

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As UGC gets a pandemic bump, brands need to leverage customer content now

Luggage maker Calego says the playbook it developed before COVID-19 has really paid off as the importance of UGC grows

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Events of the future will be hybrid and “always on”

In-person will return, but the virtual genie can’t be put back in the bottle

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Microsoft Bing opens Content Submission API as beta

This now only helps expedite indexing but also bypassing crawling, reducing server resources necessary for being indexed by Microsoft Bing.

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8 lessons before starting a digital marketing business; Plus, voice analysis for marketing; Thursday’s daily brief

Also read Search Engine Land’s guide to SEO: Content and search engine success factors

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Ready to go out on your own? Building a digital marketing business from scratch

Jamar Ramos offers lessons learned after building one business that failed and using that experience to create a successful digital marketing agency.

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