Hear me out: FLoC, but as a matchmaking service; Tuesday’s daily brief

And, how to maintain organic performance when merging multiple websites.

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Google Ads will soon block ad targeting based on age, gender or interests of people under 18

In the coming months, Google Ads will be expanding safeguards to prevent age-sensitive ad categories from being shown to teens.

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Google adds author URL property to uniquely identify authors of articles

Google added a new recommended author.url property to the article structured data documentation.

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Google’s legacy structured data testing tool now is gone

Google replaced it with navigational page to direct you to the Google rich results tool or Schema.org tool.

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Don’t miss SMX Convert — online next week!

Secure your $149 All Access pass now — or bundle with a live two-day workshop for just $289!

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Google Ads attribution models now support YouTube and Display

The inclusion of YouTube and Display lets advertisers better understand each channel’s contributions to the buyer journey.

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How to maintain organic performance when merging multiple websites

Migrations and mergers can be unpredictable. Here’s how to identify and prioritize your most valuable pages for your new site.

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