How to plan SEO content that actually ranks

Learn how to identify metrics for content goals, perform keyword research that drives SEO value and build your content calendar.

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Is Google adjusting the FLoC strategy?; Friday’s daily brief

Plus, HTML success factors for SEO

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There are new requirements to appear in Google Podcasts recommendations

The new requirements do not affect visibility in Google or Google Podcasts search results.

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15 years of Google Trends; Thursday’s daily brief

Plus, Instagram tests out more ecommerce support and adds contact “Limits.”

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Google rankings fluctuation, pages are dropping and reappearing in the index; Wednesday’s daily brief

Plus, structured data testing tool changes.

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Instagram is adding more e-commerce support with ads in the Shop tab

The test is currently limited to a handful of retailers in the U.S., but the ads, which are already showing domestically, will be rolling out globally to users in the coming months.

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Hear me out: FLoC, but as a matchmaking service; Tuesday’s daily brief

And, how to maintain organic performance when merging multiple websites.

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