Google Q4 search ad revenue: $43.3 billion

Alphabet announced revenue of $75 billion in Q4 of 2021. Of that, $61.2 billion came from Google advertising.

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Google finally launches revamped Partners program

After nearly two years, the new Partners program requirements have taken effect and Google will notify all Partners of their current status.

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Google Search Console snapshot in search results now can show domain properties

You may start seeing this snapshot show up more often because Google now supports more verification methods.

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Google opens up about how Maps review moderation works

Google’s overview details why it might update its policies, how it enforces them and the role of machines and humans in content moderation.

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How marketers can adjust to redefined keyword matching

Keyword matching has changed, but not all campaigns are ready to use them effectively. At SMX Next, Aaron Levy shows how marketers can leverage modern match types.

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Microsoft rolls out portfolio bid strategies and automated integration with Google Tag Manager

Advertisers on Microsoft’s platform have two more ways to save time that might otherwise be spent adjusting and configuring their campaigns.

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Auto-tagging added to Google Merchant Center free listings

Tagging adds URL parameters to your tracking URLs for better analytics and measurements.

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