How To Run A Successful B2B Social Media Marketing Campaign

Many marketers think of social media in the context of B2C companies: after all, 4 in 10 consumers buy products that they’ve favorited, liked, tweeted or pinned on various social networks. Yet, according to a recent study from MarketingProfs, 87% of B2B marketers use social media platforms in...



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via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://feeds.searchengineland.com/~r/searchengineland/~3/Vh4O9bOPRjM/how-to-run-a-successful-b2b-social-media-marketing-campaign-177923

SearchCap: The Day In Search, November 26, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: 5 Trusted Accounts Every Local SEO Should Have As local marketers, most of us know how to set up a Google Places for Business account or create a Facebook Page....



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via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://feeds.searchengineland.com/~r/searchengineland/~3/10m_ZouP4Sk/searchcap-the-day-in-search-november-26-2013-178307

Google Enables “OK Google” Hands-Free Voice Search On PCs

Through a Chrome browser extension users can now invoke the hotword (or hot phrase) “OK Google” to initiate hands-free searches on the PC. Voice search on Chrome was possible before but you needed to manually select the microphone. After the browser extension is installed you simply...



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via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://feeds.searchengineland.com/~r/searchengineland/~3/TrqFO42JGB8/google-enables-ok-google-hands-free-search-on-pcs-178286

SPONSOR MESSAGE: 3 Ways to Turn Cart Abandoners Into High-Value Purchasers

New White Paper – The Email Remarketing Playbook: Shoppers spend significant amounts of time on your website, place items into the shopping cart and then disappear. More carts get abandoned then checked-out. Download this white paper and learn: The main reasons why shoppers abandon carts, why...



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via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://feeds.searchengineland.com/~r/searchengineland/~3/Zeo9Fx2q7QI/sponsor-message-3-ways-to-turn-cart-abandoners-into-high-value-purchasers-2-178181

Google Adds Big Change To Display Bidding: Pay By Viewable Impression In AdWords

In a significant move, Google rolled out CPM bidding by viewable impression in AdWords this week. Advertisers will only be charged for ad impressions that can actually be viewed in-screen by users, rather than on the traditional served impression basis. New reporting metrics are also available, all...



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via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://feeds.searchengineland.com/~r/searchengineland/~3/yGh0HJ3xH5k/google-adds-big-change-to-display-bidding-pay-by-viewable-impression-in-adwords-178261

Google’s Dreidels Decorations Live The Night Before Hanukkah

If you search on Google for [hanukkah], [dreidel] or similar Hanukkah themed searches, you will see the holiday bar at the top of the search results. This year, Google uses a blueish bar with dreidels, a four-sided spinning top used by Jewish children during the holiday. Last year, Google had...



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via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://feeds.searchengineland.com/~r/searchengineland/~3/A3uXUqDxwV4/googles-dreidels-decorations-live-the-night-before-hanukkah-178252

Now “Undo” Google AdWords Changes From Change History Reports

Taking action after a completing a test in Google AdWords may just have become a whole lot easier. An new “undo” button was spotted last night in the Change History reporting by Heather Cooan, director of client services at Clix Marketing. Here’s a screenshot from Heather’s...



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via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://feeds.searchengineland.com/~r/searchengineland/~3/-2k88i-vzp8/now-undo-google-adwords-changes-from-change-history-reports-178243