SearchCap: The Day In Search, December 30, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 2014 SEO Playbook: Off-Page Factors Are you ready for 2014? Today’s column marks the third and final entry in my annual SEO Playbook. Part 1 primarily...



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via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://feeds.searchengineland.com/~r/searchengineland/~3/TDhazXHDIt8/searchcap-the-day-in-search-december-30-2013-180898

2014 SEO Playbook: Off-Page Factors

Are you ready for 2014? Today’s column marks the third and final entry in my annual SEO Playbook. Part 1 primarily focused on what Hummingbird will mean for marketers in 2014, especially as it relates to content and authority. Part 2 took an updated look at on-page SEO factors, including...



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via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://feeds.searchengineland.com/~r/searchengineland/~3/Kv8Qo8U70_E/2014-seo-playbook-off-page-factors-178825

Google’s Rap Genius Penalty Results In Huge Traffic Declines For The Lyrics Site

Before Christmas, Rap Genius was outed for link schemes and then on Christmas, Google penalized the site for those link schemes. The penalty is still on and a couple metrics sites show huge drops in traffic for the site, some as much as losing 90% of their traffic since the penalty. Marcus from...



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via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://feeds.searchengineland.com/~r/searchengineland/~3/q7ebNkkdvPQ/googles-rap-genius-penalty-results-in-huge-traffic-declines-for-the-lyrics-site-180857

Latest Google Related Dilbert Pokes Fun At Google Engineers

On Friday, Scott Adams’s Dilbert published another Dilbert comic strip related to Google on Google Engineers. This one pokes fun on a stereotype that Google engineers are arrogant. As you can see from the comic, it plays heavily on how great Google engineers think of themselves. The comic...



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via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://feeds.searchengineland.com/~r/searchengineland/~3/Bs2gGYt7wCs/latest-google-related-dilbert-pokes-fun-at-google-engineers-180850

SearchCap: The Day In Search, December 27, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How To Understand And Optimize AdWords Search Partners Data Here at Hanapin, we have a monthly training day. We shut down the office and all the account managers...



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via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://feeds.searchengineland.com/~r/searchengineland/~3/7-i7_xBftwk/searchcap-the-day-in-search-december-27-2013-180832

How To Understand And Optimize AdWords Search Partners Data

Here at Hanapin, we have a monthly training day. We shut down the office and all the account managers spend the morning researching and learning new tricks and techniques, which we teach to each other later in the afternoon. This month, we spent some time diving into the exciting world of Google...



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via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://feeds.searchengineland.com/~r/searchengineland/~3/WnIugu1MvLE/how-to-understand-and-optimize-adwords-search-partners-data-180538

SearchCap: The Day In Search, December 26, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: AdWords Bid Management And Account Structure Mistakes To Avoid On my one-year anniversary of working as an AdWords practitioner instead of a Googler, Brad Geddes...



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via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://feeds.searchengineland.com/~r/searchengineland/~3/GeGcweLn778/searchcap-the-day-in-search-december-26-2013-180805