SearchCap: Google Now On Tap, Near Me Searches & AdWords Universal App Ads

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Now On Tap, Near Me Searches & AdWords Universal App Ads appeared first on Search Engine Land.

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AdWords Dimensions Tab Now Features Both Ad Group & Campaign Detail Reports

Quickly assess settings and performance across campaigns and ad groups. The post AdWords Dimensions Tab Now Features Both Ad Group & Campaign Detail Reports appeared first on Search Engine Land.

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Coming Soon: “Now On Tap,” An Expanded Version Of Google Now That Works In Apps & Mobile Browsers

Google Now, the company's predictive search product, is getting smarter and expanding to work in mobile browsers and apps that Google is indexing. The post Coming Soon: “Now On Tap,” An Expanded Version Of Google Now That Works In Apps & Mobile Browsers appeared first on Search...

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SPONSOR MESSAGE: 30 Seconds or Less: How to Engage the Distracted Consumer

30 seconds or less is the length of time that typically spent absorbing digital marketing content online at any one time. Download this white paper for a statistical profile of today’s distracted consumer, followed by actionable tips for effectively communicating with and converting...

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Google’s New Universal App Campaigns Push App Promotions Across Search, YouTube, AdMob, Display

New campaign type is designed to give developers big scale for minimal work. The post Google’s New Universal App Campaigns Push App Promotions Across Search, YouTube, AdMob, Display appeared first on Search Engine Land.

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How A “Good” AdWords Campaign Structure Can Hinder Advanced Insights & Strategies

While there is disagreement in the paid search community over the best way to structure an AdWords account, columnist Andy Taylor discusses some common variables to consider. The post How A “Good” AdWords Campaign Structure Can Hinder Advanced Insights & Strategies appeared first...

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3 Ways To Turn Your Data Into Stories To Earn Authoritative Links

Looking for your next great content idea? Columnist Purna Virji suggests that the story you're looking for could be right under your nose. The post 3 Ways To Turn Your Data Into Stories To Earn Authoritative Links appeared first on Search Engine Land.

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