Proactive Alerts For SEO Reporting Using Google Analytics

Having large quantities of data at our fingertips is great, but having the relevant bits automatically delivered to us is even better. Columnist Ben Goodsell shows how to configure Google Analytics to automatically alert you to significant organic traffic changes. The post Proactive Alerts For SEO...

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Celebrate The Power Of Search With Us At #TheLandys Awards Celebration

Details about the 2015 Search Engine Land Awards Celebration (#TheLandys) taking place during SMX East in New York City, on September 30, 2015 from 8pm - 11pm. The post Celebrate The Power Of Search With Us At #TheLandys Awards Celebration appeared first on Search Engine Land.

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SearchCap: Google Home Service Search Ads, Right To Be Forgotten Challenged & Bing Emoji Keyboard

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Home Service Search Ads, Right To Be Forgotten Challenged & Bing Emoji Keyboard appeared first on Search Engine Land.

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Google Fights France To Prevent Globalization Of The Right-to-Be-Forgotten

Google has formally appealed France’s data protection authority’s order that Google to apply Right-to-Be-Forgotten (RTBF) removals to its global index. The Commission Nationale de l’informatique et des Libertés (CNIL) had protested Google’s Europe-only removal policy and...

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SPONSOR MESSAGE: Retargeting On Facebook By The Numbers

For advertisers new to retargeting on Facebook, AdRoll analyzed performance results across advertisers to offer insights on retargeting and to educate marketers on the best way to drive results for their business. Download this report and get key performance metrics for Facebook on desktop and...

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Report: Spain’s Google Tax A Disaster For Newspapers, Internet Innovation

Call it one of the most eggregious examples of unintended consequences. The effort of the Spanish newspaper association and Spanish government to get Google to subsidize Spanish news publishers with a mandatory link tax (under the the guise of copyright fees) is a massive disaster — for...

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Automate Alpha Beta Campaign Structure Using AdWords Scripts

While popular, an Alpha Beta campaign structure can be cumbersome to maintain — so columnist Russell Savage created AdWords scripts to help make this campaign management style more efficient and less labor-intensive. The post Automate Alpha Beta Campaign Structure Using AdWords Scripts appeared...

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