Thursday, 30 June 2016

Leverage the power of IBM Watson in your AdWords campaigns

Columnist Russell Savage shows how you can integrate information from IBM Watson's API into your AdWords scripts to get keyword information from webpages. The post Leverage the power of IBM Watson in your AdWords campaigns appeared first on Search Engine Land.

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via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/29clfwl

Google now offers real time earthquake information in search results

Google announced they are now showing richer earthquake related information right at the top of the search results for earthquake related queries. They want to give people who feel a tremor quick and authoritative information about what they just felt. Google said the “information will...

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via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/29aqcnT

Spotted in Google PLAs: “Special Offers” filter & an ad that links directly to a new Google Shopping page

A new landing page on Google Shopping flows a lot like a product page on Amazon with product details, seller details, reviews, links to related items and more on a single page. The post Spotted in Google PLAs: “Special Offers” filter & an ad that links directly to a new Google...

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via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/292v8HI

Search for Okay Google commands available in Google Search App

Kristijan Ristovski put together a list of 150 commands you can use with Google voice search at ok-google.io. The post Search for Okay Google commands available in Google Search App appeared first on Search Engine Land.

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via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/295Hy2E

Wednesday, 29 June 2016

SearchCap: Shopping campaigns, common SEO mistakes & a product search survey

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: SEO? SEM? SMX East has you covered. Jun 29, 2016 by Search Engine Land One thing is certain: profound changes are coming to your profession, whether you’re an SEO...

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via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/293vLpr

SEO? SEM? SMX East has you covered.

One thing is certain: profound changes are coming to your profession, whether you’re an SEO or SEM. This year’s SMX East agenda was created to ensure that you’d succeed in spite of the dramatic developments in organic search marketing and paid search advertising. Get the details on this year’s...

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via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/295GCAm

Shopping campaigns: Play like every day is a holiday

What's ahead for shopping ads this holiday season and beyond? Columnist Alexander Paluch recaps a session from SMX Advanced focusing on what search marketers need to know. The post Shopping campaigns: Play like every day is a holiday appeared first on Search Engine Land.

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via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/295EnJe