What Shape Is Your Data In? New strategies to keep contact data fresh and accurate

Ask any marketer what shape their customer data is in and chances are good you’ll hear: “poor.” In this webinar, we’ll learn how to fix that, and how to build a solid foundation with your customer dataset. If you think network data means gathering business cards at lunch, you’re in for...

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Google Maps ad traffic steadily growing

Columnist Andy Taylor of Merkle shares data on the growth of ad traffic from Google Maps, including conversion rate and CPC data by device. The post Google Maps ad traffic steadily growing appeared first on Search Engine Land.

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Baidu becomes Google’s biggest ally in mobile page speed

Chinese search engine Baidu will soon support Accelerated Mobile Pages (AMP) in its search results, expanding the reach of AMP significantly. Columnist Hermas Ma believes the worldwide impact on mobile page speed will be notable. The post Baidu becomes Google’s biggest ally in mobile page speed...

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How to decide ‘Should I bid?’

Are your paid search ads cannibalizing your organic search traffic? Columnist Kevin Lee explores the problem of determining when it's worth it to bid and when it's better to let organic do the work. The post How to decide ‘Should I bid?’ appeared first on Search Engine Land.

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SearchCap: Fred report, Bing Ads budgets & Google rich cards

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Fred report, Bing Ads budgets & Google rich cards appeared first on Search Engine Land.

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Google says it has now tracked 4 billion store visits from ads

The company says thousands more advertisers will gain access to store visits data as a result of improved measurement techniques and machine learning-powered modeling. The post Google says it has now tracked 4 billion store visits from ads appeared first on Search Engine Land.

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Fred’s losers: Sistrix analysis says ad-heavy, thin-content sites hit worst

Here is our first report from an SEO data provider that analyzes 300 domains after the Google Fred update. The post Fred’s losers: Sistrix analysis says ad-heavy, thin-content sites hit worst appeared first on Search Engine Land.

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