Featured snippets: Optimization tips & how to ID candidate snippets

Contributor Brian Ussery breaks down featured snippets, explaining his observations and offering tips for pursuing the coveted "position zero." The post Featured snippets: Optimization tips & how to ID candidate snippets appeared first on Search Engine Land.

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PaveAI unveils AI-powered platform to turn Google Analytics into actions

Startup says this is the first Google Analytics tool that turns the data into news you can use about increasing leads or revenue. The post PaveAI unveils AI-powered platform to turn Google Analytics into actions appeared first on Search Engine Land.

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What to make of the EU’s absurd antitrust ruling against Google

In its concern over Google's market dominance, the EU has focused on the wrong issue. Its ruling won't benefit consumers and isn't going to bring CSE business back. The post What to make of the EU’s absurd antitrust ruling against Google appeared first on Search Engine Land.

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The value of an in-house SEO

Does your business really need an in-house search professional? Columnist Eugene Feygin explains what an in-house SEO can bring to the table, and why it's worth the investment for many organizations. The post The value of an in-house SEO appeared first on Search Engine Land.

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Canada Supreme Court orders Google to de-index site globally, opening door to censorship

Decision is dangerous to free speech and the free flow of online information. The post Canada Supreme Court orders Google to de-index site globally, opening door to censorship appeared first on Search Engine Land.

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Voice search and SEO: Why B2B marketers need to pay attention now

Voice search is being adopted for a variety of purposes, and columnist Nate Dame makes the case that its influence on B2B decision-makers is growing as well. B2B marketers, be prepared! The post Voice search and SEO: Why B2B marketers need to pay attention now appeared first on Search Engine Land.

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How the EU fine will ruin Google Shopping for the consumer

What will be the impact of the European Union's recent antitrust fine against Google? Columnist and shopping ads expert Andreas Reiffen weighs in. The post How the EU fine will ruin Google Shopping for the consumer appeared first on Search Engine Land.

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