PPC 2018: These changes will have the biggest impact on advertisers in 2019

Significant shifts toward more automation affected nearly every aspect of the paid search landscape in 2018, and there were other important developments that will have a lasting impact in the new year.

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via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://selnd.com/2rTf9rj

Ask an SMXpert: Link prospecting and helpful tools to manage outreach

Content-led link building expert Paddy Moogan offers some practical tips on driving inbound links and collaboration tools to manage outreach campaigns.

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via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://selnd.com/2Skc5A8

Can searchers tell the difference between ads and free listings? Google engineer says ‘yes’

Should Google take concerns over their search ads blending into their organic listings seriously?

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via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://selnd.com/2Af8353

Why one marketer thinks smart speakers have their work cut out for them

Rebecca Stone, LiveRamp’s VP of Marketing, discusses what needs to happen for smart speakers (and displays) to realize their marketing and commerce potential.

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via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://selnd.com/2BA0Hca

SEO Year In Review – The 2018 Edition

Here is our recap of what happened in SEO in 2018 – with links and summaries of some of the bigger changes throughout the year in search and SEO.

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via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://selnd.com/2EM4O8p

Ask an SMXpert: Tips for dealing with (and avoiding) Google penalties

SEO expert Fili Wiese explains some nuances of Google penalties in disavowing links, dealing with past penalties and domains issues for small business websites.

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via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://selnd.com/2V8tbTt

SearchCap: Google Home is really smart, Google pronounce & Congress

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

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via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://selnd.com/2rNRCYK