How much should we care about voice search? It depends on our target audience.

A new study uncovers data about how target audiences will influence our priorities around voice search. Hint: Older folks like it while the youngest voice searchers worry about privacy.

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Google adding features for advertisers to promote deals, drive in-store purchases

Local campaign updates, seasonality adjustments and more.

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Searchmetrics: Google’s diversity update did impact search results

Here is another study on the Google diversity update that shows the update did help with diversity.

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Using structured data to create a semantically enhanced web

At SMX Advanced, speakers Cata Milos and Max Prin highlight the rise of structured data for Bing and Google – and the work being done to expand its practical use.

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Google Search Console adds mobile-first indexing features

Google adds the date your site switched over to mobile-first indexing to Search Console reports.

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Spoiler: Rand Fishkin is keynoting SMX East!

Don’t miss your chance to see the consummate advocate for search marketers deliver his opening keynote all about Google!

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How to spin a bad site migration into higher traffic and conversions

A look at Merkle’s Search Engine Land Award-winning campaign to help a new client remedy replatforming problems, regain rankings and revenue.

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