Video: Eric Enge on Google advice vs. real-world SEO experience

We also discussed how to build out successful content and manage client expectations.

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Are TrueView video discovery ads the better option for your brand?

Discovery ads require a strategy for a different type of use-case that can be helpful to your business goals. Here’s when it works.

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Build a sound foundation to scale your Facebook campaigns

SMX East speaker Zenia Johnson outlines two top priorities for Facebook CBO: account structure and testing.

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You’re about to miss Search Marketing Expo

SMX East kicks off in two weeks! Will we see you there?

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Google ad revenue growth steadies in Q3: Propelled by mobile search, YouTube

Ad revenues were $33.9 billion in the third quarter of 2019.

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Parse.ly looks to solve content marketing attribution challenges

A conversions report details which content converts the most users, which content contributes to the most conversions and the types of conversions.

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What does Google Maps ‘incognito mode’ mean for businesses?

Google is giving consumers more control to opt-out but likely priming the market for more ambitious advertising products in Maps.

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