Thursday, 30 January 2020

With Jumpshot shuttered, where will SEOs get their ‘zero-click’ fix now?



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via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/3aUXtkq

Will the Discover feed be Google’s next cash cow? What advertisers are saying about Discovery campaigns

Early looks at the new campaign type and native ad formats that have had little fanfare since launching in beta last year.

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via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2uGYmwr

Wednesday, 29 January 2020

Choosing a marketing automation platform

Who are the major vendors? What should I be looking for? What are the costs?

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via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/36Ge6wK

Who’s winning on Amazon right now?

The winning advertisers understand how third-party sellers, algorithm-driven metrics and Prime work in the Amazon ecosystem.

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via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2S2n3Lt

Google has stopped deduplicating right-sidebar featured snippets

Google still plans to remove featured snippets from the right rail on desktop and move the feature into the main listings.

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via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/36AWySI

Video: Lisa Barone on the early days of SEO blogging

Hope you have fun watching two bloggers joke around with each other.

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via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2GyyNQU

Beyond Google and Facebook advertising: 17 ad platforms you should try

Expanding your use of advertising platforms can help your campaigns reach target audiences not on traditional platforms through text, video and audio ads.

Please visit Search Engine Land for the full article.


via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2uIZGyy