Thursday, 27 February 2020

Yotpo taps Bazaarvoice Network for review distribution to retailer sites

Marketers should consider a diversified review strategy given evolving consumer behavior around review consumption.

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via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/32wkhDn

Get past the hype and into the nitty-gritty of SEO platforms for enterprises

When breezy overviews of free tools just won’t cut it.

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via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/38723tb

How SEOs can grow their talent, influence and impact

SEOs who adopt the growth mindset will be able to provide integrated services that span across paid search, mobile, content, social, display and email.

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via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2Vp2Q65

Digital asset management platforms: What are they good for?

DAM can play a vital role in your marketing organization, unifying online and offline marketing channels and leading to more efficient marketing resource allocation.

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via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/32uqGyQ

Google Rich Results testing tool adds support for ‘How To’ markup for Google Home displays

You can now test your pages in real time to see how Google can display your how-to pages on smart displays.

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via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/393fZG0

Wednesday, 26 February 2020

Google mobile-first indexing to be applied to all sites within a year

Google is sending notices to sites that have mobile-first indexing issues.

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via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/3a5X0dL

Create display network exclusion lists with this (free) tool

A tool born out of frustration could save you time managing brand safety.

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via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/3a6TRKP