Microsoft Advertising adds brand safety with IAS partnership

Audience Network ads will be blocked from pages deemed to have moderate or high brand risk.

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Is Amazon about to eat Google’s lunch?

The e-commerce giant’s DSP is capturing more budgets and accelerating over the course of the pandemic.

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Yelp brings Ads Dashboard into Yelp for Business, debuts new ads features

Advertisers can now optimize for goals such as phone calls, website visits or messages, add negative keyword targeting and more.

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The rise of reputation experience management

Reviews and ratings influence search rankings and customer acquisition. Here’s how marketing and customer experience teams can work together to improve both SEO and customer outcomes.

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Google brings bidding to Local Services Ads

Only selected advertisers will get access to the auction during the beta period.

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Bing applies AI and natural language models to autosuggest, People Also Ask

Intelligent answers and semantic highlighting are also rolling out to more markets.

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Video: Barry Schwartz and Google’s Martin Splitt discuss strained relations with the search community

The two chat about how the company’s attempts at transparency have backfired, common SEO misconceptions and why the answer is often “it depends.”

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