Messy SEO Part 6: Pillar pages and topic clusters

In Part 6 of our series, we detail the process behind crafting pillar pages for MarTech to better organize our topical coverage.

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How to win with PPC in a dataless world

There’s less data available for PPC marketers, but that doesn’t mean it’s less actionable. At SMX Next, Sam Tomlinson shows how marketers can make the most of the data they have.

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Google Search Console logging issue may cause drop in image search performance data

The issue started on January 24 and is still ongoing, so please note this in your reports.

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New Google mobile search feature: People Search Next

See what Google’s new search feature looks like when you do ‘near me’ searches on mobile.

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Gmail campaigns to stop running on June 28

The campaign type’s deprecation date is now set, nearly a year after standalone Gmail campaigns became “read-only.”

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Twitter launches Site Visit Optimization goal and Aggregated Measurement for campaigns aimed at driving site traffic

Site Visit Optimization may offer more efficiency, while Aggregated Measurement could improve attribution.

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Smart Shopping and Local campaigns to be transitioned to Performance Max by end of Sept. 2022

Google will also launch a “one-click” self-service tool for advertisers that would like to transition their campaigns ahead of the deadline.

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