SEO Reporting To Shift Your Bottom Line

PPC & CRO are heavily report-driven and have excellent data visibility, and as a result are generally better understood to be a tool rather than an end in itself. SEO, however, has often fallen into the reporting-for-reporting's-sake trap and there have been some surprising stand-out reports...



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via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://feeds.searchengineland.com/~r/searchengineland/~3/LhchCbixIe8/seo-reporting-to-shift-your-bottom-line-169883