In October, Google changed its Ad Rank formula which determines the position order of AdWords paid search ads. The revised formula now factors in the expected impact of ad extensions and ad formats, in addition to the bid and quality score. The Search Agency has released its latest findings on the...
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via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://feeds.searchengineland.com/~r/searchengineland/~3/R73Ss--iM7Y/google-ad-rank-study-how-the-new-formula-is-impacting-adwords-performance-178736
Please visit Search Engine Land for the full article.
via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://feeds.searchengineland.com/~r/searchengineland/~3/R73Ss--iM7Y/google-ad-rank-study-how-the-new-formula-is-impacting-adwords-performance-178736
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