How To Rebrand Without Losing Your Hard-Earned Rankings

As an SEO, I’ve worked with many clients during rebranding initiatives to ensure that their sites retain rankings — and, over the past few months, my own firm has been undergoing a brand transition. Thus, I thought I’d use my column this month to share some advice on how to handle...



Please visit Search Engine Land for the full article.

via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/1f2Mm2K