Carefully thought out campaign attribution can show your SEO campaign's true value to your business. Settling on a model which paints the least-wrong picture is your starting point, but pretty quickly you can make your model sing, providing real value and efficiency to your marketing budget blend.
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via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/1g2I4Nx
Please visit Search Engine Land for the full article.
via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/1g2I4Nx
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