Technology: For Product Brands, Consider Paid Search Ads On Retailers’ Sites Instead

Friday 7 February 2014

For Product Brands, Consider Paid Search Ads On Retailers’ Sites Instead

Last year, Google made what was to some a surprising announcement: its previously free Google Product Search would become Google Shopping, which would ask a fee of product brands and retailers that wanted to be included in new Product Listing Ads. I can’t say that I disagree with...

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