SearchCap: The Day In Search, March 31, 2014

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Marin Launches Context Connect, Says Retailer Impressions Surged During Polar Vortex As the brutal Polar Vortex weather system bore down on much of the U.S. this...



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Marin Launches Context Connect, Says Retailer Impressions Surged During Polar Vortex

As the brutal Polar Vortex weather system bore down on much of the U.S. this winter, consumers apparently hunkered down and passed the time by doing more online shopping. According to Marin Software, paid search impressions surged for retailers January 19 to 25, which happened to be the coldest...



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Paid Search Spend Rises 8 Percent In Q1, Mobile Shows Signs Of Maturing [Report]

In the first quarter this year, U.S. search advertising spend rose 8 percent when compared both quarter-over-quarter (QoQ) and year-over-year (YoY) according to IgnitionOne’s latest report which looks at the campaigns run through its digital marketing platform. In Q1 2014, paid search clicks...



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Google’s Matt Cutts On How They Evaluate New Search Algorithms

Google’s Matt Cutts, the head of search spam, posted a video today answering how Google goes about evaluating which new search algorithms they use and which they throw away or adapt. The question was posed by James Foster of Sydney, Australia who asked: What are some of the metrics that...



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Google Webmaster Tools Index Status Showing Data For HTTPS Protocol

Google has announced they’ve added “more precise” data for the Index Status reports in Google Webmaster Tools. Specifically, Google is now reporting each indexed URLs for each protocol, specifically both for HTTP and HTTPS, as well as for verified subdirectories. Google said this...



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Climbing The Ladder To Guest Posting On Tier 1 Sites

Content marketing is all the rage these days and, if you are pursuing guest posts as part of your link-building strategy, it is critical to target the highest authority sites possible. You want to find the sites where your presence builds your visibility and reputation (regardless of SEO) and where...



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Microsoft Bing Testing Showing “Alternative” Search Engines In Search Results

We’ve seen how Google may display competitive search engines in their search results, based on an EU antitrust settlement. But how will it look for Bing if they did the same thing? Aaron Wall at SEO Book posted a screen shot of what he saw Bing testing around displaying...



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