I recently had a prospect ask me whether it’s ideal to have one team handle both the SEO and PPC efforts for an enterprise. To a large degree, that depends on the capabilities of your in-house group or external agency — world-class PPC and SEO advice seldom coincide with each other, and...
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via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/1kqbzdq
Please visit Search Engine Land for the full article.
via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/1kqbzdq
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