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Wednesday, 2 September 2015
The Click is a Lie: Lessons from The Interruption Curve
At online marketing's inception, advertisers were thrilled to be able to see click-throughs, since they'd never had such measurable media offline. Columnist Soren Ryherd urges today's marketers to avoid getting caught up in that now-outdated metric. The post The Click is a Lie: Lessons from The...
Please visit Search Engine Land for the full article.
via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/1N2BjMj
Please visit Search Engine Land for the full article.
via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/1N2BjMj
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