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Microsoft will launch a new, AI-powered search engine that people can chat with, ask questions, or even use to create content.
We learned this today from Yusuf Mehdi, Corporate Vice President & Consumer Chief Marketing Officer, Microsoft today at a special Microsoft press event in Redmond. I’m live in attendance, along with Search Engine Land Editor Nicole Farley.
Below is our live, ongoing coverage. The fastest way for me to get this news to you is to post this on Twitter.
ChatGPT coming to search. A month ago, we reported that Microsoft was planning to add ChatGPT to search. But now it’s been confirmed by Microsoft. Bing will be using a new ChatGPT designed for search.
Microsoft said this version of ChatGPT is faster, more accurate and customized specifically for search, using GPT-3.5.
New homepage. We reported on Microsoft Bing’s ChatGPT interface being spotted in the wild, but here is Microsoft officially unveiling the new Bing homepage:
With the new homepage, Bing greets searchers with the message “Ask me anything.” Bing tells searchers they can ask questions and get complete answers.
Core search changes. Microsoft also announced new core search index improvements. The company said it applied AI to Bing’s core search ranking engine and the result was a huge improvement in relevancy.
Why we care. Microsoft CEO Satya Nadella opened the event by calling these incredibly exciting times. And he’s right. They are. We are watching AI technology reshape, perhaps even “revolutionize” search. The addition of AI by Google and Microsoft Bing will have major implications for everyone in search marketing.
50,000 people’s searches go unanswered. Some interesting stats from Microsoft and context on why it’s time for a “new approach” with search:
- 40% of queries result in someone clicking back.
- Most searches are three keywords or less.
- 50,000 people’s searches go unanswered, which is why it is time for a new approach with search.
Read Bing’s announcement. Reinventing search with a new AI-powered Microsoft Bing and Edge, your copilot for the web
The post Microsoft Bing shows off its new search engine using ChatGPT appeared first on Search Engine Land.
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