Sneak peek: 3 generative AI keynotes from ESPN, Search Engine Land, and Optmyzr

Generative AI. It’s the hottest topic in search (but not without debate) – and with good reason. It’s not only revolutionizing the way we as search marketers create content and execute daily tasks… it’s overhauling the very framework of SERPs and upending user search behavior as we know it.

Dive deep into what you need to know about generative AI with three exclusive keynotes from ESPN, Optmyzr, and Search Engine Land – online at SMX Next, online November 14-15, for free.

Keep reading for a sneak peek at what’s in store…

Surviving all of the changes generative AI has unleashed upon the world of search marketing can be tricky… this 6-part guide will help you make sense of it all and come out on top of your competition.

Jumpstart your SMX experience with a brand-new keynote from Search Engine Land’s Managing Editor, Danny Goodwin. You’ll explore what you can do today to prepare for AI-powered search engines and how to prepare your organization for the rapid pace of generative AI improvements.

Generative AI has filled in some of the final gaps in digital marketing automation, like writing SEO content, generating PPC ads, doing keyword research, and even writing Python and Google AppScripts. This new type of AI may not quite be ready to take your job, but a competitor who uses it better than you could spell doom for your next promotion.

In his Day 2 kickoff keynote, Fred Vallaeys, co-founder of Optmyzr, shares how you can become the marketer who knows AI better than anyone and whose services will be in peak demand for years to come.

Since it was first introduced in May 2023, Google’s SGE (Search Generative Experience) experiment has made a lot of waves in the SEO world. If SGE is rolled out to the general public, its AI approach will noticeably change search engine results pages across a wide variety of topics. As Google works out SGE’s kinks, it’s important to think about how you can prepare your website for the potential shift in user experience.

In her closing keynote, Louisa Frahm, SEO Director at ESPN, discusses the history of SGE and how you can adjust your search strategy to prepare for developments from the interface in the future!

Three energizing keynotes, 40+ actionable sessions, live Q&A with the experts, engaging Coffee Talk networking meetups, AMA-style interviews with Search Engine Land Award winners, instant on-demand access… it’s all yours, streamed directly to your computer, for FREE.

Join the ranks of more than 150,000 search marketers who have trusted SMX for nearly 20 years to deliver actionable tactics and expert insights that drive measurable results. Secure your free pass now!

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