Google Brings YouTube TrueView Campaigns Into The AdWords Fold

Video campaigns can now be managed right within the main AdWords interface alongside search, display and shopping campaigns. The post Google Brings YouTube TrueView Campaigns Into The AdWords Fold appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/1KIdKba

Google Search For “Fun Facts” Serves Up Random Q&As Via Dynamic Answer Box

"Fun facts" or "I'm feeling curious" search returns dynamic answer box at the top of results, along with "Ask another question" option. The post Google Search For “Fun Facts” Serves Up Random Q&As Via Dynamic Answer Box appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/1Nac8J6

The Click is a Lie: Lessons from The Interruption Curve

At online marketing's inception, advertisers were thrilled to be able to see click-throughs, since they'd never had such measurable media offline. Columnist Soren Ryherd urges today's marketers to avoid getting caught up in that now-outdated metric. The post The Click is a Lie: Lessons from The...

Please visit Search Engine Land for the full article.

via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/1N2BjMj

Bing Ads Android App Debuts: A Test Drive

Now available in the Google Play store, here is a look at what to expect. The post Bing Ads Android App Debuts: A Test Drive appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/1O8oPBg

Cut AdWords Certification Time In Half With These Study Guides For Shopping & YouTube

Do you need to study for your AdWords certification exams or will you pass without cracking a book? Columnist and former Googler Fredrick Vallaeys lays out the critical things to know for the Shopping and YouTube tests. The post Cut AdWords Certification Time In Half With These Study Guides For...

Please visit Search Engine Land for the full article.

via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/1Vw4oCJ

SearchCap: New Google Logo, App Interstitials Penalty & Goodbye Search Queries Report

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: New Google Logo, App Interstitials Penalty & Goodbye Search Queries Report appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/1XcZaxx

The Finalists For The 2015 Search Engine Land Awards Are…

We are thrilled to announce the finalists for the inaugural Search Engine Land Awards. With over 100 compelling entries, we are truly impressed by the overwhelming response and overall quality of submissions. Our judging panel had the difficult task of narrowing the field. Choosing a winner from...

Please visit Search Engine Land for the full article.

via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/1Q738mp