Running lead generation campaigns on Google AdWords? Measuring success and optimizing campaigns for actual sealed-deal conversions, not just lead in-take, just got a whole lot easier. On the heels of rolling out cross-account conversion tracking and search funnels for MCC users, today, Google...
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via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://feeds.searchengineland.com/~r/searchengineland/~3/ULKPpIhx56U/adwords-debuts-offline-conversion-tracking-full-sales-cycle-optimization-171281
Please visit Search Engine Land for the full article.
via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://feeds.searchengineland.com/~r/searchengineland/~3/ULKPpIhx56U/adwords-debuts-offline-conversion-tracking-full-sales-cycle-optimization-171281
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