We all know B2B customers differ from regular consumers for a variety of reasons. Their purchase cycle is longer, as they have to consult more options before pulling the trigger on signing a contract for a solution or purchasing a product. There is also more risk involved when a B2B client finally...
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via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://feeds.searchengineland.com/~r/searchengineland/~3/gTcinmVoY9I/stand-out-capture-keep-b2bs-attention-sooner-with-rich-ad-formats-176173
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