Google Quietly Rolls-Out “In-Market Buyers” Targeting To Reach Imminent Purchasers

Though it hasn’t been officially announced, Google has started rolling out a new targeting feature on the Google Display Network in AdWords called In-Market Buyers. Listed under Interest Categories, the new In-Market Buyers segments are designed to target visitors whose site visitation habits...



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via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://feeds.searchengineland.com/~r/searchengineland/~3/VGgUmpBVh2Y/google-quietly-rolls-out-in-market-buyers-targeting-to-reach-imminent-purchasers-177070