Have you ever visited a B2B website and come away unsure of what the company actually does? If so, you are in good company. Many B2B websites are verbose, yet vague and confusing. In many B2B organizations, websites are given low priority, especially in light of long, complex close-cycles that...
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via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://feeds.searchengineland.com/~r/searchengineland/~3/-YDJiQl3_UQ/b2b-website-pitfalls-what-is-it-that-you-do-again-2-177651
Please visit Search Engine Land for the full article.
via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://feeds.searchengineland.com/~r/searchengineland/~3/-YDJiQl3_UQ/b2b-website-pitfalls-what-is-it-that-you-do-again-2-177651
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