Let’s start by looking at a hypothetical scenario: You’ve just been put in charge of a PPC account — either in-house or as part of an agency shakeup. It’s an account with a lot of history, and it is hitting goals, but… After a few days spent familiarizing yourself with...
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via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://feeds.searchengineland.com/~r/searchengineland/~3/XvLt2654VzI/when-should-you-overhaul-your-ppc-account-178285
Please visit Search Engine Land for the full article.
via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://feeds.searchengineland.com/~r/searchengineland/~3/XvLt2654VzI/when-should-you-overhaul-your-ppc-account-178285
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