SearchCap: The Day In Search, October 31, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google Testing New AdWords Site Search Extension A new flavor of AdWords form extensions has been spotted. It’s a site search box, and according to Google,...



Please visit Search Engine Land for the full article.

via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://feeds.searchengineland.com/~r/searchengineland/~3/dv5UfPSbR28/searchcap-the-day-in-search-october-31-2013-175703

SPONSOR MESSAGE: Market Intelligence Report-PPC Campaign Management Tools 2013

In this new report you’ll get updates on the current trends and issues in search campaign management and automation. Also get insight into the impact of Facebook and other social networks on search campaign management. Plus, profiles of the top 10 leading vendors and analysis of the impact HP and...



Please visit Search Engine Land for the full article.

via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://feeds.searchengineland.com/~r/searchengineland/~3/qBCi9ujBFVM/sponsor-message-market-intelligence-report-ppc-campaign-management-tools-2013-175564

Google Testing New AdWords Site Search Extension

A new flavor of AdWords form extensions has been spotted. It’s a site search box, and according to Google, this test is related to the drop-down navigation extension seen in August. Users can perform an internal site search of the advertiser’s web site right from the search results....



Please visit Search Engine Land for the full article.

via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://feeds.searchengineland.com/~r/searchengineland/~3/v9RFrriezNE/google-testing-new-adwords-site-search-extension-175686

Bing Celebrates Halloween By Showcasing 6 Classic Hollywood Horror Movies On Its Homepage

To celebrate Halloween, Bing has turned it’s homepage into a horror movie homage with hidden links leading to search results for six classic scary movies, including The Amityville Horror, the original Halloween released in 1978, The Shining, Alfred Hitchcock’s Psycho, Friday the 13th...



Please visit Search Engine Land for the full article.

via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://feeds.searchengineland.com/~r/searchengineland/~3/hLY8GY6mS4U/bing-celebrates-halloween-by-showcasing-6-classic-hollywood-horror-stories-on-its-homepage-175675

5 Conversion Tracking Tips For AdWords

Last month, I covered how to use call tracking for AdWords to shed some light on how to track phone calls as conversions. This month, I’d like to continue in that vein and share some more tips for tracking and optimizing by conversions, whether they are of the call or online variety. When I...



Please visit Search Engine Land for the full article.

via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://feeds.searchengineland.com/~r/searchengineland/~3/rpalyuLvI4w/5-conversion-tracking-tips-for-adwords-175242

20 Ways To Get Your Content In Front Of Early-Stage B2B Buyers

A recent article in BtoB Magazine highlights how marketing to the electronics engineering vertical is changing due to technological innovation and the demands of a more specialized (and time-constrained) workforce. The focus of the article centers around content marketing designed to attract buyers...



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via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://feeds.searchengineland.com/~r/searchengineland/~3/tildu0tEYPU/20-ways-to-gain-b2b-content-marketing-visibility-for-early-stage-buying-awareness-175031

Google Adds Glassware Page For Glass Apps But Missing A Search Box

Google has quietly added a new section to the MyGlass site for Glassware. This section will be the location Google Glass users will be able to discover and manage the apps (i.e. Glassware) they can add to their Google Glass. As you know, Google opened up Glassware submissions to developers and when...



Please visit Search Engine Land for the full article.

via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://feeds.searchengineland.com/~r/searchengineland/~3/00Zm_KKS-WQ/google-adds-glassware-page-for-glass-apps-but-missing-a-search-box-175615