Google Tests Replacing URL With Site Name In Search Results; Again

Google is yet again experimenting with the snippet display in the search results. Google Operating System noticed Google bringing back a test from 2011, where they replaced the URL in the snippets with the site name. Here is a picture of how the Google search results look without the URL but with...



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via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://feeds.searchengineland.com/~r/searchengineland/~3/6FA2EoCPDc4/google-tests-replacing-url-with-site-name-in-search-results-again-174663